Over the last decade, reputation has risen to the top of the agenda for many organisations and it’s not hard to see why.
For in the past, companies could manage any corporate crisis using a good old-fashioned PR team skilled in the art of rebuttal and “no-comment statements”. In the era of social media, this approach no longer works.
So, therefore it is no surprise that over the last year or so, in our discussions with corporate risk managers, the same concern arises: can reputation be insured?
In this white paper, we will examine the current approaches to insuring reputation and the difficulties in defining reputation.
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